About 15-20 yeas ago, BA had a TV ad. highlighting their 180 degree flat bed business class seat, which was quite innovative. It has now appeared this seat isn't that appealing when Qatar Airways introduced their Q-suite, Etihad with their luxury suites and SQ constantly with their award-winning spacious suites, BA fell much behind from all these. BA announced its enhanced inflight products by offering their bedding and overnight amenities of the White Company. In addition, their meal service has been improved much. I was surprised they made some very nice seafood congee even after long hours of flight before landing.
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